IIR Exhibitions has announced that Barry Hibbert, Chief Executive of the Polestar Group, will officially open the Digital Print World event at London’s Olympia at 10 am on 25 November. Mr Hibbert supports the concept behind IIR’s new exhibition, which is aimed at printers, designers, brand managers, print buyers, marketing and graphic arts professionals. “Digital workflow and file management are effectively streamlining printing procedures throughout the entire industry and the digital revolution is gaining momentum daily,” he says. “Digital printing represents a significant part of Polestar’s business and having just invested in one NexPress, we are planning to purchase another one by the end of the year.” “The industry has been crying out for an event that truly embraces the entire cross-discipline technology of digital workflow and we finally have an exhibition that will do just that in the shape of Digital Print World.” Digital Print World will take place at Olympia 2 in London from 25th to 27th November 2003. Visitors wishing to register should click on the related link above or call Sarah Hooper direct.