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Some 30 million catalogues will be produced by Polestar over the
next two years for leading multi-channel retailer The Cotswold Company,
under the terms of a new contract signed between the two companies.
This new contract also represents a higher pagination and a larger
format for the catalogue.
Polestar has printed The Cotswold Company catalogue since December
2000, when the company was persuaded to take advantage of the Group's
online press stitching facilities and switch production from web
offset to gravure. The catalogues are now printed, stitched and
inkjet coded inline at Polestar Varnicoat on the company's TR6.
Ian Vaughan, managing director and founding shareholder of The Cotswold
Company says:
"The contract has been extended largely because
the print production quality, delivery and customer service have
been of a high standard."
The Cotswold Company launched its first catalogue in 1997 and has
seen sales rise to £11.6 million in 2001. The multi-channel
retailer now has three stores, with plans to open more this year.
Over 20 per cent of its sales come from its website.
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