The growth of mail order in recent years has resulted
in catalogue production becoming a core business for Polestar, acting
as a catalyst for much of the investment in new technology and equipment
within the Group.
Key to the success of a mail order business is
a faithful representation of the goods they are selling, and in
particular the colour. Polestar has invested in digital reproduction
and colour management to support the needs of this industry.
Some 30 million catalogues
will be produced by Polestar over the next two years
for leading multi-channel retailer The Cotswold Company,
under the terms of a new contract signed between the
two companies. This new contract also represents a higher
pagination and a larger format for the catalogue.
